By Brian Liskai: ATTICA, Ohio (Jan. 26, 2006) – With the country’s top sanctioning bodies and some of the best weekly Friday night racing you will find anywhere, Attica Raceway Park presents many exciting marketing opportunities for area businesses. We now live in a new age of marketing digitally, such as SEO, Google, and now even email marketing (here’s a Guide to Email Marketing), and so perhaps these marketing opportunities will be done online. However, unfortunately, local businesses might find marketing a little difficult in this new age of marketing, SEO and Google. Some businesses find that using marketing analytics companies could be great for reaching old and new customers. These companies use sales and marketing funnels in order to discover more about their customer base and map their experiences. These marketing and sales tools – such as this free sales funnel template – coupled with marketing data analysis could shed light on and help businesses reach their customers.
According to ARP Operations Director Rex LeJeune, there are many forms of sponsorship available for the 2006 season. The action-packed 24 race schedule will provide valuable exposure for area businesses to the
thousands of race fans that come each week to “Ohio’s Finest Racing” speed plant.
“Race fans are the most loyal customers around. They buy and use the goods and products they see supporting the sport they love,” said LeJeune.
ARP Promoter John Bores is offering 4-foot by 8-foot billboards to be displayed in front of the race fans all season. Race night sponsorships for companies also offer many benefits. This could be useful alongside hiring someone for Leisure and Destination Marketing Agency: Promote your Leisure Business if you’re in the area. And, the ultimate sponsorship bargain is a skybox of your very own for each event. The skyboxes are available in two packages featuring six or eight seats with a choice of general admission passes or pit pass access pricing.
To learn how you can team up with Attica Raceway Park and the exciting marketing possibilities available, contact LeJeune at 419-426-8911 or 419-680-5606